Alticor Media Blog

Alticor Media Blog is the official news weblog from the Alticor family of companies.

September 1st, 2006…

Fantasy football

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Mucho coverage of our announcement yesterday that we are going up statewide in Michigan with TV ads protecting the Amway name, which has become a political football this election season.

Because it is political season, all the furor has quickly gathered around the political questions: “Were you in cahoots with the campaign? Who’s your firm? This is all to help the campaign, right?”

We refer you back to one of our very first posts: We have a business to run. And day after day, we are making business decisions for business reasons.

Democrats work here, Republicans work here. Democrats write this blog, Republicans do. Republicans worked on our commercials, Democrats did.

That is because WE ARE A COMPANY, and NOT A CAMPAIGN. We’d rather spend our time with our families, not fielding political calls. We’d rather spend our money growing our business, not defending it from political attackers who could care less whether the 4,000 people who work here end up as collateral damage in a political campaign. (Yeah, we’re hammering a theme – but we believe it. So deal.)

So, to those who are scrambling to find deeper meanings and darker motives: Here is how we finished up our internal memo to employees announcing the ads yesterday:

These ads are about us and not about any political campaign. The ads do not support any candidate for any office. They explain who we are and what we do and will make you proud to be an employee of the Alticor family of companies. The ads will be shown under the name Amway, our international export brand, because that is the name that the critics have cynically attacked.

We want everyone to do their civic duty and vote for the candidate of their choice, Democrat, Republican or Independent.

Like the man says, “you got a problem with that?”

Filed by: Corporate Communications

Posted in: Alticor, Amway, Quixtar, Michigan Governor's Race

One Response to “Fantasy football”

  1. Tim Penning Says:

    Congrats on a good effort in your ads, blog, and media relations to separate the company from the campaign. More of my comments can be read on my own blog:

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