Alticor Media Blog

Alticor Media Blog is the official news weblog from the Alticor family of companies.

September 12th, 2006…

Luddites and xenophobes

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Yes, we’ve seen the new commercial.

The ad’s message and imagery are enough to make any Michigan business with global aspirations gag.

Nothing makes American companies stronger than opening new markets around the world. In this day and age, you can go global, or you can go broke.

That’s clearly not how the Luddites and xenophobes who made this ad see the world. If they can see it at all.

Selling our U.S.-made products all over the world, and tapping into the China market, we have grown to be a $6.4 billion enterprise with more than 5,000 U.S. employees. Without those markets, we’re 80 percent smaller, with 80 percent fewer U.S. employees.

Somewhere, people who know how the world works are having a good laugh at Michigan’s expense.

It would be funny if it wasn’t so sad.

Filed by: Corporate Communications

Posted in: Alticor, Amway, Michigan Governor's Race

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