Alticor Media Blog

Alticor Media Blog is the official news weblog from the Alticor family of companies.

December 5th, 2006…

China: All systems go!

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Today, Amway (China) Co. Limited announced that it received formal approval from China’s Ministry of Commerce to conduct direct selling activities in 24 provinces in China. These include most of the major cities in the more developed provinces and direct municipalities in China.

“We are very pleased that Amway has been granted a direct selling license by the Chinese government. Amway is honored to be given this opportunity,” said Steve Van Andel, chairman of Amway Corporation.

Shortly after the Direct Selling Administrative Regulation was announced in September 2005, Amway applied to be a licensed direct selling company under the new regulations. Modifications were made to the “shop plus salesmen” model which it had used since 1998. Under the new, approved business model, the company will market high quality nutritional supplements, beauty and home cleaning products to Chinese consumers in the provinces of Anhui, Beijing, Chongqing, Fujian, Guangdong, Guangxi, Hainan, Hebei, Heilongjiang, Henan, Hubei, Hunan, Jiangsu, Jiangxi, Jilin, Liaoning, Shaanxi, Shandong, Shanxi, Shanghai, Sichuan, Tianjin, Yunnan, and Zhejiang.

“The direct selling authorization will open a new chapter in the business development of Amway China,” said Eva Cheng, Chairman of Amway (China) Co. Limited. “We will seek to further upgrade the quality of our sales personnel with comprehensive training and educational programs. Our commitment to top quality products and service, and dedication to excellence will be the basis for continued robust growth.”

“We are thankful to the Amway sales personnel and Amway employees for their years of support,” said Doug DeVos, president of Amway Corporation. “We are proud of them, and look forward to working with them to become an exemplary corporate citizen in China.”

Filed by: Corporate Communications

Posted in: Alticor, Amway

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