Alticor Media Blog

Alticor Media Blog is the official news weblog from the Alticor family of companies.

December 8th, 2006…

Now, it’s the A-rena

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Yes, it is true, the old O-rena, the former TD Waterhouse Centre, the “Arena in Orlando” will become Amway Arena.

No, our licensing agreement will not require Stuff the Magic Mascot to toss samples of SA8 out to fans. Nor will we replace official game programs with reprints of Consumer Reports.

Sure, we know the Magic ownership well; we’re big fans. But what we really like is the idea of our logo going out on worldwide NBA broadcasts, inspiring a little pride in our IBOs all over the world.

No, there will not be a Beth Dornan “bobblehead” fan appreciation night, at least not anytime soon.

And no, you can’t call it “The Soapbox”. Oh, heck, go ahead. It’ll keep the Keep’n Score crew talkin’…

Filed by: Corporate Communications

Posted in: Alticor, Amway, Quixtar, Miscellaneous, Amway Arena

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